Culture

Kendra Scott Collaborates with Rising Country Star Lainey Wilson

Updated
Aug 29, 2024 8:39 AM
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AUSTIN—The Whirlwind Collection, the latest collaboration between Kendra Scott's Yellow Rose brand and Grammy-winning country artist Lainey Wilson, was unveiled on Friday. 

The collection is shaped by Wilson's fifth album, "Whirlwind," and includes pieces intended to symbolize the singer's personal voyage and significant milestones.

While introducing new designs, the Whirlwind Collection revisits some of Wilson's beloved Kendra Scott styles, including unique earrings, rings, and necklaces. 

As the rising artist Wilson shares, " Each piece encapsulates my journey and the experiences that have shaped me." She continues, "I wanted this collection to resonate with those who dare to dream big."

The collection is exclusively available for preorder on KendraScott.com from 9 a.m. to 9 p.m. CST on August 23, and it is available for purchase only for a limited time. 

Due to the anticipated demand, the brand anticipates that the items will sell out rapidly.

Scott, the originator of the jewelry brand that bears her name, enthusiastically welcomed the collaboration. "Lainey's fearless, trailblazing spirit embodies the essence of Yellow Rose by Kendra Scott." She said, "This collection is intended for women who aspire to leave a lasting impression on the world."

In addition to showcasing breathtaking jewelry, the Whirlwind Collection endeavors to encourage women to embrace their aspirations. 

The celestial motifs of the works reflect Wilson's creative vision, which was influenced by her song "4x4xu," which encapsulates the essence of love and possibility.

The collection, which honors both music and personal expression, is eagerly anticipated by both jewelry enthusiasts and admirers, as it is released concurrently with Wilson's album.

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